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STRUTWORTHY
100% genuine name brands

Genuine name-brand
cosmetics.

Free Next-Day Shipping within the US

Authentic makeup from L'Oréal, Maybelline and Revlon — the foundations, mascaras and lip colours you already trust, sealed and straight from the brand.

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3-Maybelline Instant Age Rewind Eraser Treatment Makeup - Creamy Natural 200,3-Maybelline New York Instant Age Rewind Eraser TreatmentHerbal Essences Pure Grapeseed Conditioner Sultafe Free 13.5 Oz Each Lot Of 2

In stock now — Maybelline New York, Maybelline New York and more, shipping in one business day.

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A sunlit white vanity with skincare bottles, a pump dispenser and a monstera plant reflected in a lit mirror

The vanity edit

Foundation, mascara and lip colour from the brands you already reach for.

L'Oréal ParisMaybelline New YorkRevlon

Where to start

Shop by what you need

Neutral-toned lipsticks, an eyeshadow palette and powder compact on white marble

Lips

Revlon, L'Oréal and Maybelline lipsticks, liners and glosses.

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Mascara tubes, eyeliner pencils and a nude eyeshadow palette on cream linen

Eyes

Maybelline and Revlon mascaras, liners and shadow palettes.

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Liquid foundation bottles, a powder compact and a makeup sponge on white marble

Face

L'Oréal and Maybelline foundations, concealers and powders.

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Skincare bottles catching warm afternoon light on a white vanity

The standard

Good light, honest products, nothing extra.

We stock genuine L'Oréal, Maybelline and Revlon — the brands people actually reach for every morning. No knock-offs, no filler shades — just authentic cosmetics that earn their place on the shelf.

Fast dispatch

Out the door in one business day.

Authentic only

Sourced from authorised stock.

Easy returns

30 days on unopened items.